Bet Tools

Bookmaker review

ATG Review

ATG is one of Sweden’s best-known betting operators, especially associated with horse racing, trotting and pool betting products such as V75, while also offering sports betting and casino.

ATG logo

Rating

★★★★★
★★★★★
3.5/5

Average margin

5.27%

Based on 250 sampled markets

Location data

1

listed countries

Our verdict

ATG is one of the strongest choices for Swedish users interested in horse racing and trotting, with a unique position in products such as V75 and other pool games. For broader sportsbook betting, it is a solid local option, though users should still compare odds and margins against international bookmakers.

Quick facts

Best for
Swedish horse racing and trotting
Live betting
Yes
Mobile experience
Strong in Sweden
User reputation
Mixed

Pros

  • Very strong position in Swedish horse racing
  • Well-known and established Swedish brand
  • Unique pool betting products such as V75
  • Localized Swedish user experience

Cons

  • Sportsbook odds should still be compared against competitors
  • Less relevant for users outside Sweden
  • User feedback can include support or usability complaints

User reviews and reputation

mixed sentiment

Public feedback for ATG is mixed. Positive comments often focus on its strong horse racing product, Swedish brand trust and familiar betting pools, while complaints may involve customer support, app usability or account experience.

Common praise

  • Strong horse racing product
  • Trusted Swedish brand
  • Good local betting experience

Common complaints

  • Customer support complaints
  • App or website usability issues
  • Sportsbook odds not always best available

Rating data sources

Google Play

★★★★★
★★★★★
3.5/5

Reviews: 2,400

User reputation summaries are based on publicly available review patterns and should be treated as a general overview, not a guarantee of future user experience.

Overall bookmaker experience

ATG is a very different bookmaker from many international sportsbooks because of its strong connection to Swedish horse racing and trotting. Products such as V75, V86 and other pool games are central to the brand’s identity.

For Swedish users, ATG offers a familiar and localized experience. The platform combines racing, sports betting and casino under a brand that has long been associated with regulated betting in Sweden.

For users mainly interested in international sportsbook odds, ATG should still be compared against other bookmakers. Its biggest advantage is not necessarily being the lowest-margin sportsbook, but its local specialization and racing product.

Odds, margins and market quality

ATG’s strongest market quality is in horse racing and trotting, where the brand has deep local expertise and unique pool betting products. This makes it especially relevant for Swedish racing bettors.

The sportsbook side covers major sports and events, but users who care about price should compare ATG’s odds against other Swedish and international bookmakers.

Pool betting products work differently from fixed-odds sportsbook markets, so users should understand how payouts are calculated before comparing them to standard bookmaker odds.

Registration, verification and account setup

For Swedish users, account setup is generally integrated with local verification systems and Swedish regulatory requirements. The process is usually more localized than with international bookmakers.

Users should expect identity checks and responsible gambling controls because ATG operates in a regulated Swedish market.

The account setup is best suited to users with Swedish access and identification. International users will usually find ATG less relevant than global sportsbook brands.

Deposits, withdrawals and payments

ATG’s payment experience is designed around Swedish users and local payment habits. Available methods may include Swedish banking or local payment solutions depending on current options.

Withdrawals can depend on verification, banking method and account status. Users should check current payment rules directly on ATG before depositing.

For Swedish users, the local payment setup can be a practical advantage compared with international bookmakers that may not support the same local methods.

Mobile app and user interface

ATG’s app is built for Swedish users and gives access to racing, sports betting, casino and pool games in one place. Racing bettors may find the product especially familiar.

The interface can feel different from a standard sportsbook because racing and pool betting have a larger role than on most international platforms.

For users focused on Swedish racing, this specialization is a strength. For users who only want simple fixed-odds sports betting, other bookmaker apps may feel more streamlined.

Bonuses, promotions and limitations

ATG promotions and offers depend on Swedish regulation and account eligibility. Users should read the terms carefully before participating in any offer.

Because Sweden has a regulated gambling market, promotional rules may be more restrictive than in some offshore or international markets.

Users should focus less on headline promotions and more on whether ATG’s racing products, pools and sportsbook markets match their betting style.

Safety, licensing and reputation

ATG is one of Sweden’s most established betting operators and operates within the Swedish regulated gambling environment.

Its reputation is strongest in horse racing and trotting, where it has a unique local position. Broader sportsbook reputation is more mixed and should be evaluated alongside odds, usability and support.

For Swedish users, ATG is a legitimate and familiar option, but it is still worth comparing price, product range and user experience against other licensed bookmakers.

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